Sales
2026 AE Quota Attainment Report: Only 48% Hit Quota, Not 70%
The Bridge Group surveyed 158 B2B companies (Q1-Q2 2026). Only 48% of AEs hit quota, down from 51% in 2024. Ramp is 6.2 months. Capacity models that assume ~70% miss.
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2026 SaaS R&D Spend Report: The Median Is 27% of Revenue, Not 35%
Aleph × Benchmarkit surveyed 342 B2B SaaS and AI-native companies (CY-2025). Median R&D is 27% of revenue (N=192), not last year's 35% bar. YoY: 35% → 27%. 75th pct 40%. Distinct from S&M 35%.
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2026 SaaS S&M Spend Report: The Median Is 35% of Revenue, Not 50%
Aleph × Benchmarkit surveyed 342 B2B SaaS and AI-native companies (CY-2025). Median S&M is 35% of revenue (N=196), not the 40–50% folklore bar. Fourth quartile 47%. YoY: 37% → 35%. Distinct from marketing-only 8%.
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2026 SaaS CAC Ratio Report: The Median Is $1.30, Not $1.00
Aleph × Benchmarkit surveyed 342 B2B SaaS and AI-native companies (CY-2025). Median Blended CAC Ratio is $1.30 (N=122), not the $1.00 folklore bar. Top quartile $1.08. YoY: $1.40 → $1.30.
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2026 SaaS GRR Report: The Median Is 84%, Not 90%
Aleph × Benchmarkit surveyed 342 B2B SaaS and AI-native companies (CY-2025). Median GRR is 84% (N=226), not the 90% folklore floor. Top quartile sits at 91%. YoY drop: 88% → 84%.
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2026 SaaS Expansion ARR Report: The Median Is 40% of Net New ARR
Aleph × Benchmarkit surveyed 342 B2B SaaS and AI-native companies (CY-2025). Expansion is 40% of total new ARR at the median (N=114), not a 20% side motion. Top quartile clears 59%. Expansion CAC is $0.80.
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2026 B2B Win Rate Report: The Average Is 19%, Not 30%
Ebsta × Pavilion analyzed 655K opportunities ($48B pipeline). New-logo win rate averages 19%, not the 30% folklore that makes 3x coverage math work. Expansion wins at 45%. Early decision-makers lift win rates 55%.
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2026 SaaS ARR Growth Report: The Median Is 20%, Not 40%
Aleph × Benchmarkit surveyed 342 B2B SaaS and AI-native companies (CY-2025). Median YoY ARR growth is 20%, not the 40% folklore bar. 75th percentile sits at 42%. Founders plan 26%.
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Employee Turnover Statistics: Rates, Costs, and Industry Benchmarks for 2026
Discover 2026 employee turnover statistics, including quit rates, industry benchmarks, replacement costs, and why workers actually leave.
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2026 SaaS Free-to-Paid Conversion Report: The Median Is 8%, Not 25%
ChartMogul × ProductLed × Kyle Poyar surveyed 200 software products in January 2026. Median free-to-paid is 8%, not the 25% folklore bar. Card-required trials hit 30%.
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2026 SaaS LTV:CAC Report: The Median Is 4.1x, Not 3:1
Aleph's 2025 median CLTV:CAC is 4.1x across 146 reporters, not the classic 3:1 board slide. Top quartile 7.8x. Read it next to CAC payback.
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B2B Market Report: September 2026
September 2026 B2B market report: LinkedIn $5.78 median CPC / $31.29 lead gen / $202 CPL, Google search $5.42, Unbounce 6.6%/SaaS 3.8%, Aleph CAC payback 16 months, NRR 101%, Rule of 40 25%, SparkToro zero-click 68%. Citeable benchmarks for operators.
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Startup Statistics: 100+ Stats for 2026
In this report: 100+ startup statistics for 2026 covering funding, failure rates, unicorns, valuations, salaries and exits.
Marketing
2026 LinkedIn Ads CPC Report: The Median Is $5.78. Lead Gen Clicks Sit at $31
Boards still quote $10–$15. Databox’s Nov 2024 LinkedIn median is $5.78. Search Engine Land’s lead-gen objective prints $31.29; the blend sits at $11.12. Here is which sample produced each number.
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B2B Ecommerce Statistics 2026: Market Size and Benchmarks
In this report: 45+ B2B ecommerce statistics on market size, buyer behavior, AI agents, conversion rates and salaries.
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Employee Retention Statistics: The 2026 Data Report
In this report: employee retention statistics for 2026, including quit rates, turnover costs, tenure, and pay data.
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2026 SaaS CAC Payback Report: The Median Is 16 Months, Not 12
Boards quote 12 months. Aleph × Benchmarkit’s 198-company cut prints a 16-month median. Top quartile recovers in 6 months or fewer; $50K–$100K ACV sits at 22. KeyBanc’s 18 months is AE payback, a different clock. Here is which sample produced each number.
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Average Salary by Age: A 2026 Data Report
In this report: average salary by age in 2026, with median pay, growth rates, and earnings gaps by band.
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2026 SaaS NRR Report: The Median Is 101%, Not 120%
Boards quote 120%. SaaS Capital’s 1,000-plus-company private file prints a 101% median. Switch to Aleph’s 230-company cut and the median is 102% — usage-based 108%, seat-based 98%. Here is which sample produced each number.
Marketing
2026 Website Cost Report: The Design Average Is $38,105. Most Projects Sit Under $10,000
Agencies still quote $5,000. Clutch’s 79,260-firm design file averages $38,105.39. Switch to development reviews and the mean is $66,499.09. Most reviewed projects still cost less than $10,000. Here is which sample produced each number.
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Average Marketing Budget by Industry: A 2026 Benchmark Report
In this report: average marketing budget by industry, with 2026 benchmarks by sector, company size, and channel.
Sales
2026 CRM Cost Report: HubSpot Starter Is $7 a Seat. Salesforce Enterprise Prints $175
Agencies still quote $50 a user. HubSpot Sales Hub Starter is $7 a seat on annual billing. Salesforce Sales Cloud Enterprise prints $175. HubSpot Professional sits at $90 plus a required $1,500 onboarding fee. Here is which SKU produced each number.
Marketing
2026 SEO Cost Report: The Average Is $3,199 a Month. Freelancers Sit at $1,348
Agencies still quote $500 a month. Clutch’s 65,550-firm review file averages $3,199.19. Switch to Ahrefs’ 439-provider poll and the blended average is $2,917 — agencies print $3,209, freelancers $1,348. Here is which sample produced each number.
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Hiring Statistics 2026: Complete Data Report
In this report: 2026 hiring statistics on job openings, cost per hire, time to fill, AI adoption, and salary benchmarks.