Sales
Agencies quote 10%. Instantly's 2025 platform average is 3.43%. Saleshandy's H1 2026 sample is 3.7% on 53.1 million emails. Belkins' unique-reply / total-send cut is 0.45%. Here is which sample produced each number.
Report
The median private B2B SaaS software gross margin is 80%. Boards quote 75%. Blended total-revenue margin is 76%; usage-only sits at 62%. AI has not dented the median yet.
Report
The median private B2B SaaS ARR per employee is $193,000. Boards quote $500,000. SaaS Capital's broader survey sits at $141,125. Here is which sample produced each number.
Sales
The median B2B account executive OTE is $200,000. Only 48% of reps hit quota. Here is which sample produced each number, and what one seat actually costs.
Sales
The median private B2B SaaS Magic Number is 1.37. Boards quote 0.75. Here is which sample produced each number.
Report
The median private B2B SaaS Rule of 40 is 25%. Boards quote 40. Here is which sample produced each number.
Report
Private B2B SaaS loses 16% of logos a year. Recurly's 3% SaaS median is a different sample. Here is which churn number to use.
Sales
The median B2B SDR OTE is $80,000. The seat costs about $121,000 once taxes, health, manager time, and tools are in.
Marketing
The median B2B SaaS company spends 8% of ARR on marketing. Here is what that number hides, and how to set yours.
AI
Compare ChatGPT product discovery vs Instant Checkout and learn what merchants must change now to capture AI-driven demand.
AI
Learn how to make your checkout AI-agent-ready: catalog data, agent identity, ACP and UCP endpoints, and payment tokens for agentic commerce.
AI
Does the EU AI Act apply to your AI SDR? What Article 50 requires from August 2026, who carries the disclosure duty, and where the real exposure sits.