Apollo.io alternatives are worth a look the moment your team outgrows the free plan. Apollo's pricing page lists Basic at $49 per seat per month billed annually ($65 billed monthly) and Professional at $79 ($99 monthly), so a five-rep team on Professional pays $4,740 a year before add-ons (B2Bcentr arithmetic).
This comparison ranks 8 Apollo.io alternatives for B2B prospecting by who each one fits, what it costs on its own pricing page, and where it breaks. Every price below was checked on the vendor's page by B2Bcentr on November 11, 2026.
Key Takeaways
- Apollo Professional costs $79 per seat a month billed annually.
- ZoomInfo and Cognism don't publish list prices.
- Hunter and Snov.io include unlimited seats.
- Clay is an enrichment layer, not a contact database.
- Pick on phone coverage and seat math, not database size.
What Apollo.io costs in 2026 (the baseline to beat)
Apollo charges per seat, and paid plans grant credits per seat for the year. The Apollo pricing page shows a $0 Free plan with 900 credits per seat per year, Basic with 30,000 credits, Professional with 48,000 and Organization at $119 per seat with a 3-seat minimum and 72,000 credits.
| Apollo plan | Annual billing | Monthly billing | Credits per seat |
|---|---|---|---|
| Free | $0 | $0 | 900 per year, granted monthly |
| Basic | $49 per seat per month | $65 per seat per month | 30,000 per year (annual) |
| Professional | $79 per seat per month | $99 per seat per month | 48,000 per year (annual) |
| Organization | $119 per seat per month, min 3 seats | Annual only | 72,000 per year |
Source: Apollo.io pricing page, checked by B2Bcentr on November 11, 2026. Apollo labels the plans introductory pricing that may change.
That's a strong all-in-one deal: data, sequences, a dialer and call recording on one seat. So most teams don't leave Apollo because it's expensive. They leave because phone coverage is thin in their region, because per-seat pricing punishes a growing SDR pod, or because RevOps wants more than one data source. Match the alternative to the reason you're leaving.
Apollo.io alternatives compared: price, free plan and best fit
| Tool | Best for | Free plan | Entry paid plan (list) | Seat model |
|---|---|---|---|---|
| ZoomInfo | Enterprise data and intent | Free trial | Custom packages | Quoted |
| Cognism | EMEA teams that dial | No | Quote; 5 seats included | Quoted |
| Lusha | LinkedIn-first reps | 40 credits a month | $37.45 a month billed yearly | Seats by plan |
| Kaspr | Sales Navigator users in Europe | 15 email, 5 phone credits a month | $65 per user a month (Starter) | Per user |
| Clay | RevOps enrichment waterfalls | 6,000 actions a year | $167 a month billed annually (Launch) | Unlimited seats |
| Hunter | Email-only outbound on a budget | 50 credits a month | $34 a month billed yearly | Unlimited team members |
| Snov.io | Small teams wanting data plus sending | Not listed on pricing grid | $29.25 a month billed annually | Unlimited team seats |
| RocketReach | Per-seat email and phone lookups | No | $33 a month, $399 billed annually | Per seat |
Source: each vendor's pricing page linked in the table, checked by B2Bcentr on November 11, 2026. Prices in USD; some pages show local currency outside the U.S.
1. ZoomInfo: best Apollo.io alternative for enterprise data teams
ZoomInfo fits enterprise teams that need one governed data source across sales, marketing and RevOps. Its pricing page offers custom packages by use case, available on its GTM platform or headless through GTM.ai, and it doesn't publish a list price.
The page claims more than 8,000 G2 reviews and says ZoomInfo is trusted by over half the Fortune 500 (ZoomInfo). The downside is procurement: you can't price it without a sales call, and a startup with three reps will usually find the contract out of proportion to its pipeline.
2. Cognism: best for EMEA teams that live on the phone
Cognism is the pick when your reps dial European numbers and compliance matters. Both its Standard and Pro prospecting plans include 5 seats, and the Cognism pricing page says 1 credit equals 1 revealed contact, with no charge for viewing contacts you've already revealed.
Pro adds what Apollo users most often miss: higher-quality mobile data, on-demand mobile verification and intent data (Cognism). The trade-off is the same as ZoomInfo: pricing is quote-only, so budget a sales cycle before you can switch.
3. Lusha: best for LinkedIn-first reps who want quick lookups
Lusha suits reps who find prospects on LinkedIn and need an email or phone number in one click. Its pricing page lists a Free plan with 40 credits a month, Starter at $37.45 a month billed yearly with 4,800 credits a year, and Pro at $52.45 with 7,200 credits.
Watch the phone math. Lusha charges 1 credit per verified email but 5 credits per phone number, per the same pricing page. A rep revealing 80 phones a month burns 400 credits, so Starter's 4,800 yearly credits last a year only if almost nothing else gets revealed (B2Bcentr arithmetic). Premium, at $299.95 a month billed yearly, raises that to 40,800 credits and lists 5 free seats.
4. Kaspr: best for Sales Navigator users in Europe
Kaspr is built around LinkedIn and Sales Navigator, so it fits SDRs who prospect inside LinkedIn rather than in a separate database. The Kaspr pricing page lists Starter at $65 per user a month with unlimited B2B email credits, 100 phone credits a month and up to 12,000 exports a year.
Business, at $99 per user a month on the same pricing page, doubles phone credits to 200 a month and adds LinkedIn Recruiter Lite support and fuller API access. The limit is reach: if your list building starts from firmographic filters rather than LinkedIn profiles, Apollo's search will still feel faster.
5. Clay: best for RevOps teams running enrichment waterfalls
Clay isn't a straight swap for Apollo. It's an enrichment and workflow layer that queries several data providers in sequence. Its pricing page lists a Free plan with 6,000 actions and 1,200 data credits a year, plus unlimited seats and multi-provider waterfalls.
Launch costs $167 a month billed annually ($185 billed monthly) for 180,000 actions and 30,000 data credits a year, and Growth costs $446 a month billed annually with CRM auto-sync, per Clay. That makes Clay strong for a RevOps owner building lists for a whole team, and weak for a solo rep who just wants to click a profile and get a number.
6. Hunter: best for email-only outbound on a budget
Hunter is the low-cost choice when your outbound is mostly email. The Hunter pricing page lists Starter at $34 a month billed yearly ($49 monthly) with 24,000 credits a year, Growth at $104 with 120,000 credits and Scale at $209 with 300,000 credits.
Every plan includes unlimited team members and auto-verified lead data, and Starter connects 3 email accounts for sequences (Hunter). The downside is phones: Hunter is built around email finding and verification, so a team that books meetings by calling will still need a phone data source.
7. Snov.io: best for small teams that want data and sending in one seat
Snov.io bundles prospecting, email verification, warm-up and multichannel sequences, which makes it the closest budget match to Apollo's all-in-one pitch. Its pricing page lists Starter at $29.25 a month billed annually with 1,000 credits, 5,000 recipients and unlimited team seats.
Pro starts at $74.25 a month billed annually with 5,000 credits and unlimited warm-ups (Snov.io). The catch is volume: 1,000 credits a year is light for a team that pulls fresh lists every week, so price the Pro tier if more than one rep prospects full time.
8. RocketReach: best for per-seat email and phone lookups
RocketReach fits teams that want predictable lookups per rep without a sequencing suite. Its pricing page lists Essentials at $33 a month ($399 billed annually) for email with 1,200 exports a year, Pro at $75 ($899 annually) adding phone numbers and 3,600 exports, and Ultimate at $142 ($1,699 annually) with 20,000 exports and intent data.
Larger custom plans start at $6,000 a year, per RocketReach. Exports, not lookups, are the binding limit on annual plans, so count how many contacts your reps push into the CRM each month before picking a tier.
What 3 SDR seats cost a year on each tool
Seat math changes the ranking. Tools with unlimited seats get cheaper per rep as the team grows, while per-seat tools scale in a straight line. The table prices a 3-rep pod at each tool's entry paid plan, using annual billing where the vendor shows it.
| Tool and plan | Pricing basis | 3 reps for a year | Source |
|---|---|---|---|
| Apollo Basic | $49 per seat per month | $1,764 | Apollo |
| Apollo Professional | $79 per seat per month | $2,844 | Apollo |
| Hunter Starter | $408 a year, unlimited members | $408 | Hunter |
| Snov.io Starter | $29.25 a month, unlimited seats | $351 | Snov.io |
| RocketReach Essentials | $399 per seat a year | $1,197 before multi-seat discounts | RocketReach |
| Kaspr Starter | $65 per user per month | $2,340 | Kaspr |
| Clay Launch | $167 a month, unlimited seats | $2,004 | Clay |
| Lusha Premium | $299.95 a month, 5 free seats listed | $3,599.40 | Lusha |
B2Bcentr arithmetic from list prices checked November 11, 2026. Credit limits differ by plan, so the cheapest line isn't automatically the cheapest per usable contact. ZoomInfo and Cognism are quote-only and left out.
For the people side of the same budget, the 2026 B2B SDR cost report shows a fully loaded SDR seat runs into six figures before data and sequencer licenses are even added. Against that, the gap between the cheapest and priciest line in this table is a rounding error, so don't let it decide which tool your reps use every day.
How to choose an Apollo.io alternative in 4 checks
Run these four checks on a free plan or trial before you sign anything:
- Test 50 of your own accounts. Pull the same 50 target accounts in Apollo and the alternative, then count verified emails and direct dials found.
- Price phones separately. Lusha charges 5 credits per phone and Kaspr caps phone credits by plan, so model your real dial volume.
- Count seats 12 months out. If the SDR team doubles, unlimited-seat tools such as Hunter and Clay hold their price.
- Check what you'd lose. Apollo bundles sequences and a dialer; a data-only tool may mean a second sequencer license.
If your CRM choice is still open too, settle that first with the HubSpot vs Salesforce comparison and the HubSpot pricing breakdown, because native CRM sync is where most data tools differ.
B2Bcentr's take: most teams should split data from sending
The downside of splitting is admin. Two tools mean two logins, two CRM syncs and a second renewal date, and the Apollo pricing page already bundles sequences, a dialer and call recording on one seat. If nobody on your team owns tooling, staying on Apollo Professional is often the honest answer.
FAQ
What is the best alternative to Apollo.io?
Is there a free alternative to Apollo.io?
Is ZoomInfo better than Apollo.io?
Which Apollo.io alternative has the best phone numbers?
Test it on your own accounts, because coverage varies by region. Cognism Pro adds on-demand mobile verification, which matters most for EMEA dialing.
Is Apollo.io cheaper than Lusha?
Can Clay replace Apollo.io?
Partly. Clay enriches and routes data from many providers, but it isn't a single contact database, so many teams run it alongside a data source.
How much does Apollo.io cost per month?
$49 to $119 per seat on paid plans billed annually. Apollo lists Basic at $49, Professional at $79 and Organization at $119 with a 3-seat minimum; monthly billing costs more.
Next read: better data only helps if the emails get replies. See the real 2026 cold email reply rate benchmark.
What to do this week
Export 50 target accounts from Apollo today and run them through the free plan of your top two alternatives. Count verified emails and direct dials, then price the winner for the team you'll have in 12 months, not the one you have now. If you're moving data into ChatGPT workflows as well, the ChatGPT Apollo integration walkthrough shows what you'd need to rebuild.