Marketing
Agencies still quote 20 to 25 percent. MailerLite’s 3.6-million-campaign median is 43.46%. Switch the industry to software and the same dataset prints 39.31%. Mailchimp’s unique-open file sits at 35.63% — and a second Mailchimp page still prints 21.33%. Here is which sample produced each number.
Marketing
Agencies still quote 2 to 3 percent. Unbounce’s dedicated-page median is 6.6%. Switch the industry to SaaS and the same dataset prints 3.8%. WordStream’s US search sample converts at 8.18%. Here is which sample produced each number.
Marketing
Agencies still quote under a dollar. WordStream’s traffic median is $0.70. Switch the objective to leads and the same auction prints $1.92. Databox’s live Facebook median is $0.40. Here is which sample produced each number.
Marketing
Agencies still quote $2 to $4. WordStream’s 2026 US search sample prints $5.42. Databox’s live Google Ads median is $1.53. Business Services sits at $5.87 CPC and $93.69 CPL. Here is which sample produced each number.
Sales
Agencies quote 10%. Instantly's 2025 platform average is 3.43%. Saleshandy's H1 2026 sample is 3.7% on 53.1 million emails. Belkins' unique-reply / total-send cut is 0.45%. Here is which sample produced each number.
Marketing
The median B2B SaaS company spends 8% of ARR on marketing. Here is what that number hides, and how to set yours.
Report
2026 payroll spending report: companies spend about $96,900 per employee per year. Cost breakdown by industry, employer taxes, benefits, and global payroll.
Marketing
What is AI search visibility? How B2B brands earn citations in ChatGPT and Perplexity, which sources get cited, and how to measure it.
AI
Key Takeaways Implementing AI into email operations requires clear documentation of intent and constraints to ensure sustained performance. This guide outlines how to leverage AI tools for scalable, brand-consistent communications. * Define explicit brand guidelines before creating assets. * Use custom project workspaces for workflow isolation. * Iterate on copy using evidence-