Report
2026 SaaS Free-to-Paid Conversion Report: The Median Is 8%, Not 25%
ChartMogul × ProductLed × Kyle Poyar surveyed 200 software products in January 2026. Median free-to-paid is 8%, not the 25% folklore bar. Card-required trials hit 30%.
Explore the topic
Marketing
Report
2026 SaaS LTV:CAC Report: The Median Is 4.1x, Not 3:1
Aleph's 2025 median CLTV:CAC is 4.1x across 146 reporters, not the classic 3:1 board slide. Top quartile 7.8x. Read it next to CAC payback.
Report
B2B Market Report: September 2026
September 2026 B2B market report: LinkedIn $5.78 median CPC / $31.29 lead gen / $202 CPL, Google search $5.42, Unbounce 6.6%/SaaS 3.8%, Aleph CAC payback 16 months, NRR 101%, Rule of 40 25%, SparkToro zero-click 68%. Citeable benchmarks for operators.
Marketing
2026 LinkedIn Ads CPC Report: The Median Is $5.78. Lead Gen Clicks Sit at $31
Boards still quote $10–$15. Databox’s Nov 2024 LinkedIn median is $5.78. Search Engine Land’s lead-gen objective prints $31.29; the blend sits at $11.12. Here is which sample produced each number.
Marketing
GEO vs AEO vs SEO: What B2B Teams Should Do in 2026
SEO, AEO, and GEO are layers—not replacements. SparkToro/Similarweb: 68.01% of US Google searches were zero-click in Jan–Apr 2026. The KDD 2024 GEO paper found up to ~40% visibility lifts; keyword stuffing underperformed. Here's what B2B teams should do.
Marketing
2026 Website Cost Report: The Design Average Is $38,105. Most Projects Sit Under $10,000
Agencies still quote $5,000. Clutch’s 79,260-firm design file averages $38,105.39. Switch to development reviews and the mean is $66,499.09. Most reviewed projects still cost less than $10,000. Here is which sample produced each number.
Report
Average Marketing Budget by Industry: A 2026 Benchmark Report
In this report: average marketing budget by industry, with 2026 benchmarks by sector, company size, and channel.
Marketing
2026 SEO Cost Report: The Average Is $3,199 a Month. Freelancers Sit at $1,348
Agencies still quote $500 a month. Clutch’s 65,550-firm review file averages $3,199.19. Switch to Ahrefs’ 439-provider poll and the blended average is $2,917 — agencies print $3,209, freelancers $1,348. Here is which sample produced each number.
Marketing
2026 Email Open Rate Report: The Median Is 43.46%. Software Sits at 39.31%
Agencies still quote 20 to 25 percent. MailerLite’s 3.6-million-campaign median is 43.46%. Switch the industry to software and the same dataset prints 39.31%. Mailchimp’s unique-open file sits at 35.63% — and a second Mailchimp page still prints 21.33%. Here is which sample produced each number.
Marketing
2026 B2B Landing Page Conversion Report: The Median Is 6.6%. SaaS Sits at 3.8%
Agencies still quote 2 to 3 percent. Unbounce’s dedicated-page median is 6.6%. Switch the industry to SaaS and the same dataset prints 3.8%. WordStream’s US search sample converts at 8.18%. Here is which sample produced each number.
Marketing
2026 Facebook Ads CPC Report: The Traffic Median Is $0.70. Lead Clicks Sit at $1.92
Agencies still quote under a dollar. WordStream’s traffic median is $0.70. Switch the objective to leads and the same auction prints $1.92. Databox’s live Facebook median is $0.40. Here is which sample produced each number.
Marketing
2026 Google Ads CPC Report: The Search Median Is $5.42. Mixed Accounts Sit at $1.53
Agencies still quote $2 to $4. WordStream’s 2026 US search sample prints $5.42. Databox’s live Google Ads median is $1.53. Business Services sits at $5.87 CPC and $93.69 CPL. Here is which sample produced each number.
Sales
2026 B2B Cold Email Reply Rate Report: The Average Is 3.7%, Not 10%
Agencies quote 10%. Instantly's 2025 platform average is 3.43%. Saleshandy's H1 2026 sample is 3.7% on 53.1 million emails. Belkins' unique-reply / total-send cut is 0.45%. Here is which sample produced each number.
Marketing
2026 SaaS Marketing Budget Report: How Much to Spend as a Percent of Revenue
The median B2B SaaS company spends 8% of ARR on marketing. Here is what that number hides, and how to set yours.
Report
2026 Payroll Spending Report: How Much Do Companies Spend on Payroll Per Year?
2026 payroll spending report: companies spend about $96,900 per employee per year. Cost breakdown by industry, employer taxes, benefits, and global payroll.
Marketing
What Is AI Search Visibility? A B2B SaaS Guide (2026)
What is AI search visibility? How B2B brands earn citations in ChatGPT and Perplexity, which sources get cited, and how to measure it.
AI
The complete guide to using Claude for email marketing
Key Takeaways Implementing AI into email operations requires clear documentation of intent and constraints to ensure sustained performance. This guide outlines how to leverage AI