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GEO vs AEO vs SEO: What B2B Teams Should Do in 2026

SEO, AEO, and GEO are layers—not replacements. SparkToro/Similarweb: 68.01% of US Google searches were zero-click in Jan–Apr 2026. The KDD 2024 GEO paper found up to ~40% visibility lifts; keyword stuffing underperformed. Here's what B2B teams should do.