HubSpot pricing looks simple on the front page: a free CRM, a Starter seat at $20 a month and a Professional seat at $90. The invoice is rarely that simple. HubSpot's own Sales Hub page adds a required $1,500 onboarding fee to Professional and $3,500 to Enterprise, and Marketing Hub bills by marketing contacts on top of seats.
This full guide breaks down HubSpot pricing for 2026 hub by hub: what each Starter, Professional and Enterprise seat costs, how the seat types and HubSpot Credits work, which fees sit outside the headline price, and what companies actually pay. It also covers the new seats-and-credits model HubSpot now sells to new customers in Europe. Prices were checked on November 5, 2026. It's the newest spoke in the B2Bcentr sales tool pricing cluster, built on the 2026 CRM cost report.
Key Takeaways
- Sales Hub Professional costs $90 a seat annually, plus $1,500 onboarding.
- Marketing Hub Professional starts at $800 a month for 3 seats.
- The $7 Starter seat is a promo on a $20 list price.
- Monthly billing costs about 11% more than annual on Professional.
- Vendr's median HubSpot buyer pays $26,250 a year.
Choosing between platforms? The HubSpot vs Salesforce 2026 comparison puts Sales Hub Professional at $90 against Salesforce Core at $195 and spells out who each CRM fits.
How HubSpot pricing works in 2026
HubSpot sells six paid products, which it calls Hubs: Marketing, Sales, Service, Content, Data and Revenue, plus the Smart CRM they all sit on. Each comes in Starter, Professional and Enterprise editions, and the bundle builder lets you mix them. Buy all of them together and you get the Customer Platform bundle.
Three things drive the bill: seats (who logs in), the edition (how much automation and reporting each seat unlocks) and usage (marketing contacts, plus HubSpot Credits for AI agents). The HubSpot catalog is the contract behind all three.
Here's the catch for buyers in EMEA. Since October 1, 2026, new customers in Europe, the Middle East and Africa buy on a different model with no Hubs at all, Hacking Demand reported. HubSpot documents that model in a separate seats-and-credits supplement. The first half of this guide covers the hub-based pricing shown in U.S. dollars. The Europe section covers the new model.
HubSpot pricing by Hub: the 2026 list prices
The table below lists the starting list price for every Hub and edition as shown on HubSpot's pricing pages on November 5, 2026. Per-seat products show a seat price. Marketing Hub, Content Hub and the Customer Platform show an account price that already includes a set number of seats.
| Product | Starter | Professional (annual / monthly) | Enterprise | Required onboarding |
|---|---|---|---|---|
| Sales Hub | $20/seat ($7 promo) | $90 / $100 per seat | $150 per seat | $1,500 Pro, $3,500 Ent |
| Service Hub | $20/seat ($7 promo) | $90 / $100 per seat | $150 per seat | $1,500 Pro, $3,500 Ent |
| Marketing Hub | $20/seat ($7 promo), 1,000 contacts | $800 / $890 per month, 3 Core Seats, 2,000 contacts | $3,600 per month, 5 Core Seats, 10,000 contacts | $3,000 Pro, $7,000 Ent |
| Content Hub | $20/seat ($7 promo) | $450 / $500 per month, 3 Core Seats | $1,500 per month, 5 Core Seats | Not listed on page |
| Smart CRM | $20/seat ($7 promo) | $45 / $50 per seat | $75 per seat | Not listed on page |
| Customer Platform (all Hubs) | $20/seat ($7 promo) | $1,300 / $1,450 per month, 6 seats | $4,700 per month, 8 seats | Not listed on page |
Sources: Sales Hub, Service Hub, Marketing Hub, Content Hub, Smart CRM and Customer Platform pricing pages, U.S. dollars, checked November 5, 2026. The $7 Starter price is a limited-time offer for new customers.
Sales and Service Hub cost scales with headcount. Marketing Hub and Content Hub charge a platform fee with seats built in, so cost scales with contacts and add-on seats. Enterprise shows a single starting price with no monthly-billing toggle on the Sales Hub page, so plan on an annual contract.
Sales Hub pricing: Starter, Professional and Enterprise
Sales Hub is the product most B2B sales teams compare against other CRMs, and its price ladder is steep. HubSpot's Sales Hub page lists Starter at $20 a seat per month, currently discounted to $7 for new customers. Professional costs $90 a seat billed annually or $100 on monthly payments with an annual commitment. Enterprise costs $150 a seat.
What each Sales Hub edition adds
- Starter ($20, 500 credits): the Prospecting agent, Notetaker, calling, task queues and intent signals, per HubSpot.
- Professional ($90 to $100, 3,000 credits): sequences, forecasting, conversation intelligence, deal plans and deal progression.
- Enterprise ($150, 5,000 credits): deal splits, deal journey analytics, lead form routing, pipeline approvals and a standard sandbox.
The jump that matters is Starter to Professional. Sequences and forecasting both sit in Professional, not Starter. That moves a 5-rep team from $1,200 a year at the $20 list price to $5,400 at the $90 annual rate, before the $1,500 onboarding fee HubSpot lists.
HubSpot is also pushing a cross-sell. Its Sales Hub page currently offers new Sales Hub buyers Revenue Hub Professional at $57 a seat instead of $95, or Enterprise at $98 instead of $140, billed annually. Revenue Hub carries the CPQ and quoting tools. Ask what renewal looks like.
Marketing Hub pricing and the contact tiers
Marketing Hub prices differently. HubSpot's Marketing Hub page lists Professional at $800 a month billed annually or $890 monthly, with 3 Core Seats, 2,000 marketing contacts and 3,000 HubSpot Credits included. Enterprise costs $3,600 a month with 5 Core Seats, 10,000 marketing contacts and 5,000 credits. Additional Core Seats start at $45 a month on Professional and $75 on Enterprise.
Marketing contacts are the line that grows. A marketing contact is a record you can send marketing email or ads to, and HubSpot bills for the tier that covers them. According to HubSpot's bundle builder, extra contacts are sold in these blocks:
| Marketing Hub edition | Contacts included | Extra contacts sold in | Starting price per block |
|---|---|---|---|
| Starter | 1,000 | Blocks of 1,000 | From $50 a month |
| Professional | 2,000 | Blocks of 5,000 | From $250 a month |
| Enterprise | 10,000 | Blocks of 10,000 | From $100 a month |
Source: HubSpot pricing bundle builder, checked November 5, 2026. "From" prices fall per contact at higher volumes.
Run the numbers on a typical B2B database. A Professional account with 7,000 marketing contacts needs one 5,000-contact block on top of the 2,000 included, so the list price moves from $800 to about $1,050 a month, per HubSpot's bundle pricing. Over a year that's $12,600 before the $3,000 onboarding fee. Keeping cold records as non-marketing contacts can avoid it.
Service Hub, Content Hub, Smart CRM and the Customer Platform
Service Hub mirrors Sales Hub almost exactly: $20 Starter, $90 or $100 Professional and $150 Enterprise per seat, with the same $1,500 and $3,500 onboarding fees. Content Hub runs $450 a month annually on Professional and $1,500 on Enterprise, with 3 and 5 Core Seats included.
Smart CRM is the CRM on its own, without Hub features: $45 a seat annually or $50 monthly on Professional, $75 on Enterprise. It suits operations users who need reporting but don't sell or send campaigns.
The Customer Platform bundles every Hub. Professional costs $1,300 a month billed annually or $1,450 monthly with 6 seats and 5,000 credits. Enterprise costs $4,700 a month with 8 seats and 10,000 credits. Compared with buying Marketing Hub Professional plus 3 Sales Hub Professional seats separately at $1,070 a month on list prices, the bundle costs more but adds Service, Content, Data and Revenue Hub. It pays off only if you'll use at least two of those.
HubSpot seat types explained
Seats are where most billing surprises start. The HubSpot Product and Services Catalog defines five seat types, and only some of them unlock the full feature set of the Hub you bought.
| Seat type | Starter | Professional | Enterprise | What it unlocks |
|---|---|---|---|---|
| Core Seat | $20 | $50 | $75 | Features of your edition; full Sales, Service or Revenue Hub needs its own seat |
| Sales Seat | n/a | $100 | $150 | Full Sales Hub, includes Core Seat access |
| Service Seat | n/a | $100 | $150 | Full Service Hub, includes Core Seat access |
| Revenue Seat | n/a | $95 | $140 | Full Revenue Hub, including advanced CPQ |
| View-Only Seat | Free | Free | Free | View records and reports, no edits |
Source: HubSpot Product and Services Catalog, monthly list prices per seat, checked November 5, 2026. Annual billing lowers some rates (for example $90 for a Sales Hub Professional seat).
Two catalog rules move the bill. Full Sales Hub Professional or Enterprise functionality needs a Sales Seat, not a Core Seat, per the catalog. And if you mix editions, every Core Seat is priced at your highest edition: buy Marketing Hub Professional and Sales Hub Enterprise and all Core Seats bill at the Enterprise rate of $75.
HubSpot Credits: what's included and what you pay for
HubSpot Credits are the usage meter for AI agents and some automated features. The catalog includes 500 credits a month on Starter, 3,000 on Professional and 5,000 on Enterprise for a single Hub, and 500, 5,000 and 10,000 for Data Hub or the Customer Platform. Included credits don't add up across Hubs: a customer with several products gets the highest single allotment.
Extra credits cost $0.010 each, so 1,000 credits cost $10, per the HubSpot catalog. You can buy Pay-as-You-Go, billed in increments of 10 credits, or capacity packs of 1,000 credits a month at $10 for the rest of the term. If you run out without buying more, credit-based features pause until the monthly reset.
For most hub-based customers today, credits are a small line: 10,000 extra credits add $100 a month at the published rate. The risk is agent usage at scale, which B2Bcentr covered in the AI agent pricing report: 57% of buyers there wanted pay-as-you-go billing for agents, which is exactly how credits work.
The hidden costs of HubSpot
These are the fees HubSpot actually publishes beyond the seat price.
| Cost | Amount | When it applies |
|---|---|---|
| Professional onboarding, Sales or Service Hub | $1,500 one-time | Required with Professional |
| Enterprise onboarding, Sales or Service Hub | $3,500 one-time | Required with Enterprise |
| Professional onboarding, Marketing Hub | $3,000 one-time | Required with Professional |
| Enterprise onboarding, Marketing Hub | $7,000 one-time | Required with Enterprise |
| Monthly billing premium | $100 vs $90 per seat; $890 vs $800 per month | Professional paid monthly, still an annual commitment |
| Starter promo expiry | $7 vs $20 per seat | New customers only, limited time |
| Extra marketing contacts | From $250 per 5,000 (Professional) | Above 2,000 included contacts |
| Extra Core Seats on Marketing Hub | From $45 (Pro) or $75 (Ent) per month | Beyond 3 or 5 included seats |
| Extra HubSpot Credits | $0.010 per credit | Above the monthly allotment |
| Marketing SMS add-on | $75 per month | Includes 1,000 message segments |
| WhatsApp limit increase | $70 per month | Per extra 1,000 messages |
Sources: Sales Hub, Marketing Hub, bundle builder and Product and Services Catalog, checked November 5, 2026.
Onboarding is the one that surprises finance teams. HubSpot's pricing FAQ says Professional and Enterprise plans are required to buy onboarding, and Starter plans are not. On a 5-seat Sales Hub Professional deal, the $1,500 fee adds 28% to the first-year cost.
The monthly premium is the next one. Paying monthly on Sales Hub Professional costs $100 a seat instead of $90, or 11% more, per HubSpot. On Marketing Hub Professional the gap is $890 against $800. And monthly payment still carries an annual commitment.
Then there's the promo. A $7 Starter seat that renews at the $20 list price nearly triples, so ask how long the rate lasts.
What companies actually pay for HubSpot
List prices are the ceiling, not the deal. Vendr's HubSpot page puts the median buyer at $26,250 a year, based on 982 purchases, with a low of $2,904 and a high of $75,021. Buyers in its data saved 18% on average.
Here are six common setups at HubSpot's U.S. list rates with annual billing, including required onboarding.
| Setup (annual billing) | Recurring per year | Onboarding | Year-one total |
|---|---|---|---|
| 5 reps, Sales Hub Starter at list | $1,200 | None | $1,200 |
| 5 reps, Sales Hub Starter at $7 promo | $420 | None | $420 |
| 5 reps, Sales Hub Professional | $5,400 | $1,500 | $6,900 |
| 10 reps, Sales Hub Enterprise | $18,000 | $3,500 | $21,500 |
| Marketing Hub Professional, 7,000 contacts | About $12,600 | $3,000 | About $15,600 |
| Marketing Hub Pro + 5 Sales Hub Pro seats | $15,000 | $4,500 | $19,500 |
B2Bcentr's arithmetic on list prices from Sales Hub, Marketing Hub and bundle builder pages, November 5, 2026. Onboarding assumes each Hub's required fee applies; quotes may differ.
The list-price math explains Vendr's spread. A small Starter team sits below the $2,904 low, the $26,250 median looks like marketing plus sales on Professional with a growing database, and the $75,021 high is an Enterprise deployment. Next to the cost of an SDR, the license is rarely the biggest line in a sales budget.
HubSpot pricing in Europe: the new seats-and-credits model
Buyers in Europe, the Middle East or Africa may see something else. HubSpot's seats-and-credits supplement describes a model with one edition per account, no Hubs, two paid seat types and a larger monthly credit allowance. Hacking Demand reported it went live for new EMEA portals on October 1, 2026.
| Seats-and-credits model | Starter | Professional | Enterprise |
|---|---|---|---|
| GTM Seat (full marketing, sales, service) | From €20 a month, max 10 paid seats | From €100 a month | From €175 a month |
| Ops Seat (automation, reporting, governance) | Not available | From €50 a month | From €50 a month |
| Included HubSpot Credits per month | 5,000 | 10,000 | 15,000 |
| Record limit (all objects) | 25,000 | 250,000 | 15,000,000 |
| Extra credits | €0.010 each | €0.010 each | €0.010 each |
Sources: HubSpot flexible seats-and-credits supplement and migration FAQ, checked November 5, 2026.
The biggest change is email. Marketing contacts disappear, and every email HubSpot sends, except one-to-one email from a connected inbox, uses credits. The supplement's rate sheet charges 15 credits per send for the first 10,000 sends a month, then 5, 2, 0.5 and 0.05 credits at higher tiers.
Volume becomes the cost driver. Sending 10,000 marketing emails a month at 15 credits each uses 150,000 credits, or €1,500 at €0.010 each, per HubSpot's rate sheet. The supplement's Email Sends Capacity Pack covers the same 10,000 sends for €1,000 a month, so any team with steady volume should price the pack first.
Existing customers aren't automatically moved. HubSpot's migration FAQ says only accounts that received a notification are in scope, that migration is then mandatory, and that the price won't rise at migration, with changes taking effect at renewal. Viewed from Poland on November 5, 2026, HubSpot's pricing page showed this model with Professional at €90 a seat billed annually and the Starter promo at €7.
HubSpot vs Salesforce vs Zoho: per-seat pricing
The fair comparison is seat to seat at a similar job. Salesforce has restructured its Sales Cloud editions, and its pricing page now lists Starter Suite at $25 a user per month, Pro Suite at $100 billed annually, Core at $195, Advanced at $395 and Max at $550. Zoho CRM lists Standard at $14, Professional at $23 and Enterprise at $40, with a free edition for 3 users.
| Tier | HubSpot Sales Hub | Salesforce Sales Cloud | Zoho CRM |
|---|---|---|---|
| Free | $0, up to 2 users | Free Suite $0 | $0, up to 3 users |
| Entry | Starter $20 ($7 promo) | Starter Suite $25 | Standard $14 |
| Mid | Professional $90 annual | Pro Suite $100 annual | Professional $23 |
| Upper | Enterprise $150 | Core $195 | Enterprise $40 |
| Top | n/a | Advanced $395, Max $550 | Not listed |
| Required onboarding | $1,500 to $3,500 | Not listed | Free onboarding advertised |
Sources: HubSpot Sales Hub pricing, Salesforce Sales Cloud pricing and Zoho CRM pricing, per user per month in U.S. dollars, checked November 5, 2026.
On price per seat, HubSpot sits between Zoho and Salesforce. A 10-seat Professional team pays $10,800 a year on Sales Hub, $12,000 on Salesforce Pro Suite and $2,760 on Zoho Professional at the published rates. HubSpot's onboarding fee narrows the gap with Salesforce in year one, then disappears from year two. The cross-vendor view is in the CRM cost report.
Honest limits of this HubSpot pricing guide
- List prices only: every figure is a published starting price; HubSpot quotes, multi-year terms and partner discounts can land lower.
- Region matters: the U.S. tables reflect HubSpot's U.S. pages; buyers in Europe see euro pricing and a different model.
- Promos move: the $7 Starter price and the Revenue Hub cross-sell are limited-time offers that may change without notice.
- Vendr is one dataset: 982 purchases tracked by one procurement platform, not self-serve sign-ups.
- Onboarding on bundles: the Customer Platform page didn't list an onboarding fee on November 5, so confirm it in your quote.
B2Bcentr's take: buy HubSpot by the seat you need, not the Hub you want
B2Bcentr's take, in full: the most expensive HubSpot mistake isn't the seat price. It's the mixed-edition rule in the catalog that reprices every Core Seat when one Hub goes Enterprise, and the marketing contact tier nobody cleaned. Fix both before you negotiate the discount.
The downside: teams with heavy customization or complex territories often outgrow HubSpot and pay twice, once to implement and again to leave. Compare Salesforce's Core edition before a multi-year deal.
FAQ
How much does HubSpot cost per month?
Starting prices run from $0 to $4,700 a month. Starter is $20 a seat (a $7 promo for new customers), Sales Hub Professional $90 a seat billed annually, and the Customer Platform Enterprise bundle $4,700 a month, per HubSpot.
How much does HubSpot cost per user?
$20 a seat on Starter, $90 to $100 on Sales or Service Hub Professional and $150 on Enterprise. Marketing Hub instead bundles 3 to 5 Core Seats into a monthly fee, per HubSpot Marketing Hub pricing.
Is the HubSpot onboarding fee mandatory?
Yes, on Professional and Enterprise. It's $1,500 or $3,500 on Sales and Service Hub and $3,000 or $7,000 on Marketing Hub; Starter has none, per HubSpot.
Why is HubSpot so expensive?
Mostly because of contacts, onboarding and edition jumps. Marketing Hub Professional starts at $800 a month and grows with marketing contacts, and Enterprise starts at $3,600, per HubSpot.
What do companies actually pay for HubSpot?
About $26,250 a year at the median. Vendr reports that figure from 982 purchases, with a range of $2,904 to $75,021 and 18% average savings.
Is HubSpot cheaper than Salesforce?
Per seat, usually yes. Sales Hub Professional is $90 a seat annually against $100 for Salesforce Pro Suite, though HubSpot's $1,500 onboarding fee narrows the gap in year one.
What are HubSpot Credits and how much do they cost?
Credits are the meter for AI agents and some automation. Professional includes 3,000 a month, and extra credits cost $0.010 each, per the HubSpot catalog.
What changed in HubSpot pricing in 2026?
New customers in Europe now buy one edition with GTM and Ops seats and pay for email with credits. GTM seats start at €20, €100 and €175, per HubSpot's seats-and-credits supplement.
Next read: AI agents are the fastest-growing line on CRM invoices. The 2026 AI agent pricing report shows how buyers want them billed.
What to watch
Watch three things into 2027: whether HubSpot extends seats-and-credits beyond EMEA, which Hacking Demand notes it hasn't announced; whether the $7 Starter promo becomes permanent; and how fast credit-based agents grow as a share of the bill.
B2Bcentr will refresh this guide when HubSpot's pricing pages change. Until then, set the CRM line next to the rest of the go-to-market stack with the SaaS marketing budget report, so the seat price is judged against the pipeline it has to carry.