Report
2026 SaaS LTV:CAC Report: The Median Is 4.1x, Not 3:1
Aleph's 2025 median CLTV:CAC is 4.1x across 146 reporters, not the classic 3:1 board slide. Top quartile 7.8x. Read it next to CAC payback.
Explore the topic
Business
Report
B2B Market Report: September 2026
September 2026 B2B market report: LinkedIn $5.78 median CPC / $31.29 lead gen / $202 CPL, Google search $5.42, Unbounce 6.6%/SaaS 3.8%, Aleph CAC payback 16 months, NRR 101%, Rule of 40 25%, SparkToro zero-click 68%. Citeable benchmarks for operators.
Marketing
2026 LinkedIn Ads CPC Report: The Median Is $5.78. Lead Gen Clicks Sit at $31
Boards still quote $10–$15. Databox’s Nov 2024 LinkedIn median is $5.78. Search Engine Land’s lead-gen objective prints $31.29; the blend sits at $11.12. Here is which sample produced each number.
Marketing
GEO vs AEO vs SEO: What B2B Teams Should Do in 2026
SEO, AEO, and GEO are layers—not replacements. SparkToro/Similarweb: 68.01% of US Google searches were zero-click in Jan–Apr 2026. The KDD 2024 GEO paper found up to ~40% visibility lifts; keyword stuffing underperformed. Here's what B2B teams should do.
Report
2026 SaaS CAC Payback Report: The Median Is 16 Months, Not 12
Boards quote 12 months. Aleph × Benchmarkit’s 198-company cut prints a 16-month median. Top quartile recovers in 6 months or fewer; $50K–$100K ACV sits at 22. KeyBanc’s 18 months is AE payback, a different clock. Here is which sample produced each number.
Report
2026 SaaS NRR Report: The Median Is 101%, Not 120%
Boards quote 120%. SaaS Capital’s 1,000-plus-company private file prints a 101% median. Switch to Aleph’s 230-company cut and the median is 102% — usage-based 108%, seat-based 98%. Here is which sample produced each number.
Marketing
2026 Website Cost Report: The Design Average Is $38,105. Most Projects Sit Under $10,000
Agencies still quote $5,000. Clutch’s 79,260-firm design file averages $38,105.39. Switch to development reviews and the mean is $66,499.09. Most reviewed projects still cost less than $10,000. Here is which sample produced each number.
Sales
2026 CRM Cost Report: HubSpot Starter Is $7 a Seat. Salesforce Enterprise Prints $175
Agencies still quote $50 a user. HubSpot Sales Hub Starter is $7 a seat on annual billing. Salesforce Sales Cloud Enterprise prints $175. HubSpot Professional sits at $90 plus a required $1,500 onboarding fee. Here is which SKU produced each number.
Marketing
2026 SEO Cost Report: The Average Is $3,199 a Month. Freelancers Sit at $1,348
Agencies still quote $500 a month. Clutch’s 65,550-firm review file averages $3,199.19. Switch to Ahrefs’ 439-provider poll and the blended average is $2,917 — agencies print $3,209, freelancers $1,348. Here is which sample produced each number.
Marketing
2026 Email Open Rate Report: The Median Is 43.46%. Software Sits at 39.31%
Agencies still quote 20 to 25 percent. MailerLite’s 3.6-million-campaign median is 43.46%. Switch the industry to software and the same dataset prints 39.31%. Mailchimp’s unique-open file sits at 35.63% — and a second Mailchimp page still prints 21.33%. Here is which sample produced each number.
Marketing
2026 B2B Landing Page Conversion Report: The Median Is 6.6%. SaaS Sits at 3.8%
Agencies still quote 2 to 3 percent. Unbounce’s dedicated-page median is 6.6%. Switch the industry to SaaS and the same dataset prints 3.8%. WordStream’s US search sample converts at 8.18%. Here is which sample produced each number.
Marketing
2026 Facebook Ads CPC Report: The Traffic Median Is $0.70. Lead Clicks Sit at $1.92
Agencies still quote under a dollar. WordStream’s traffic median is $0.70. Switch the objective to leads and the same auction prints $1.92. Databox’s live Facebook median is $0.40. Here is which sample produced each number.
Marketing
2026 Google Ads CPC Report: The Search Median Is $5.42. Mixed Accounts Sit at $1.53
Agencies still quote $2 to $4. WordStream’s 2026 US search sample prints $5.42. Databox’s live Google Ads median is $1.53. Business Services sits at $5.87 CPC and $93.69 CPL. Here is which sample produced each number.
Report
2026 SaaS Gross Margin Report: The Median Is 80% on Software, Not 75%
The median private B2B SaaS software gross margin is 80%. Boards quote 75%. Blended total-revenue margin is 76%; usage-only sits at 62%. AI has not dented the median yet.
Report
2026 SaaS ARR per Employee Report: The Median Is $193,000, Not $500,000
The median private B2B SaaS ARR per employee is $193,000. Boards quote $500,000. SaaS Capital's broader survey sits at $141,125. Here is which sample produced each number.
Sales
2026 B2B AE Cost Report: The Median OTE Is $200,000. Only 48% Hit Quota
The median B2B account executive OTE is $200,000. Only 48% of reps hit quota. Here is which sample produced each number, and what one seat actually costs.
Sales
2026 SaaS Magic Number Report: The Median Is 1.37, Not 0.75
The median private B2B SaaS Magic Number is 1.37. Boards quote 0.75. Here is which sample produced each number.
Report
2026 SaaS Rule of 40 Report: The Median Is 25%, Not 40%
The median private B2B SaaS Rule of 40 is 25%. Boards quote 40. Here is which sample produced each number.
Report
2026 SaaS Churn Rate Report: Logo vs Revenue, Gross vs Net
Private B2B SaaS loses 16% of logos a year. Recurly's 3% SaaS median is a different sample. Here is which churn number to use.
Sales
2026 B2B SDR Cost Report: How Much One Seat Actually Costs
The median B2B SDR OTE is $80,000. The seat costs about $121,000 once taxes, health, manager time, and tools are in.
Marketing
2026 SaaS Marketing Budget Report: How Much to Spend as a Percent of Revenue
The median B2B SaaS company spends 8% of ARR on marketing. Here is what that number hides, and how to set yours.
Report
2026 Payroll Spending Report: How Much Do Companies Spend on Payroll Per Year?
2026 payroll spending report: companies spend about $96,900 per employee per year. Cost breakdown by industry, employer taxes, benefits, and global payroll.