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Agencies still quote under a dollar. WordStream’s traffic median is $0.70. Switch the objective to leads and the same auction prints $1.92. Databox’s live Facebook median is $0.40. Here is which sample produced each number.
Agencies still quote $2 to $4. WordStream’s 2026 US search sample prints $5.42. Databox’s live Google Ads median is $1.53. Business Services sits at $5.87 CPC and $93.69 CPL. Here is which sample produced each number.
The median private B2B SaaS software gross margin is 80%. Boards quote 75%. Blended total-revenue margin is 76%; usage-only sits at 62%. AI has not dented the median yet.
The median private B2B SaaS ARR per employee is $193,000. Boards quote $500,000. SaaS Capital's broader survey sits at $141,125. Here is which sample produced each number.
The median B2B account executive OTE is $200,000. Only 48% of reps hit quota. Here is which sample produced each number, and what one seat actually costs.
The median private B2B SaaS Magic Number is 1.37. Boards quote 0.75. Here is which sample produced each number.
The median private B2B SaaS Rule of 40 is 25%. Boards quote 40. Here is which sample produced each number.
Private B2B SaaS loses 16% of logos a year. Recurly's 3% SaaS median is a different sample. Here is which churn number to use.
The median B2B SDR OTE is $80,000. The seat costs about $121,000 once taxes, health, manager time, and tools are in.
The median B2B SaaS company spends 8% of ARR on marketing. Here is what that number hides, and how to set yours.
2026 payroll spending report: companies spend about $96,900 per employee per year. Cost breakdown by industry, employer taxes, benefits, and global payroll.
