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Work From Home Statistics 2026: A Complete Data Report
In this report, see the latest work from home statistics on adoption, salaries, productivity, and return-to-office trends in 2026.
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Marketing
2026 Google Ads CPC Report: The Search Median Is $5.42. Mixed Accounts Sit at $1.53
Agencies still quote $2 to $4. WordStream’s 2026 US search sample prints $5.42. Databox’s live Google Ads median is $1.53. Business Services sits at $5.87 CPC and $93.69 CPL. Here is which sample produced each number.
Sales
2026 B2B Cold Email Reply Rate Report: The Average Is 3.7%, Not 10%
Agencies quote 10%. Instantly's 2025 platform average is 3.43%. Saleshandy's H1 2026 sample is 3.7% on 53.1 million emails. Belkins' unique-reply / total-send cut is 0.45%. Here is which sample produced each number.
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2026 SaaS Gross Margin Report: The Median Is 80% on Software, Not 75%
The median private B2B SaaS software gross margin is 80%. Boards quote 75%. Blended total-revenue margin is 76%; usage-only sits at 62%. AI has not dented the median yet.
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2026 SaaS ARR per Employee Report: The Median Is $193,000, Not $500,000
The median private B2B SaaS ARR per employee is $193,000. Boards quote $500,000. SaaS Capital's broader survey sits at $141,125. Here is which sample produced each number.
Sales
2026 B2B AE Cost Report: The Median OTE Is $200,000. Only 48% Hit Quota
The median B2B account executive OTE is $200,000. Only 48% of reps hit quota. Here is which sample produced each number, and what one seat actually costs.
Sales
2026 SaaS Magic Number Report: The Median Is 1.37, Not 0.75
The median private B2B SaaS Magic Number is 1.37. Boards quote 0.75. Here is which sample produced each number.
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2026 SaaS Rule of 40 Report: The Median Is 25%, Not 40%
The median private B2B SaaS Rule of 40 is 25%. Boards quote 40. Here is which sample produced each number.
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2026 SaaS Churn Rate Report: Logo vs Revenue, Gross vs Net
Private B2B SaaS loses 16% of logos a year. Recurly's 3% SaaS median is a different sample. Here is which churn number to use.
Sales
2026 B2B SDR Cost Report: How Much One Seat Actually Costs
The median B2B SDR OTE is $80,000. The seat costs about $121,000 once taxes, health, manager time, and tools are in.
Marketing
2026 SaaS Marketing Budget Report: How Much to Spend as a Percent of Revenue
The median B2B SaaS company spends 8% of ARR on marketing. Here is what that number hides, and how to set yours.
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2026 Payroll Spending Report: How Much Do Companies Spend on Payroll Per Year?
2026 payroll spending report: companies spend about $96,900 per employee per year. Cost breakdown by industry, employer taxes, benefits, and global payroll.