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2026 SaaS LTV:CAC Report: The Median Is 4.1x, Not 3:1
Aleph's 2025 median CLTV:CAC is 4.1x across 146 reporters, not the classic 3:1 board slide. Top quartile 7.8x. Read it next to CAC payback.
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Stats
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B2B Market Report: September 2026
September 2026 B2B market report: LinkedIn $5.78 median CPC / $31.29 lead gen / $202 CPL, Google search $5.42, Unbounce 6.6%/SaaS 3.8%, Aleph CAC payback 16 months, NRR 101%, Rule of 40 25%, SparkToro zero-click 68%. Citeable benchmarks for operators.
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Startup Statistics: 100+ Stats for 2026
In this report: 100+ startup statistics for 2026 covering funding, failure rates, unicorns, valuations, salaries and exits.
Marketing
2026 LinkedIn Ads CPC Report: The Median Is $5.78. Lead Gen Clicks Sit at $31
Boards still quote $10–$15. Databox’s Nov 2024 LinkedIn median is $5.78. Search Engine Land’s lead-gen objective prints $31.29; the blend sits at $11.12. Here is which sample produced each number.
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B2B Ecommerce Statistics 2026: Market Size and Benchmarks
In this report: 45+ B2B ecommerce statistics on market size, buyer behavior, AI agents, conversion rates and salaries.
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Employee Retention Statistics: The 2026 Data Report
In this report: employee retention statistics for 2026, including quit rates, turnover costs, tenure, and pay data.
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2026 SaaS CAC Payback Report: The Median Is 16 Months, Not 12
Boards quote 12 months. Aleph × Benchmarkit’s 198-company cut prints a 16-month median. Top quartile recovers in 6 months or fewer; $50K–$100K ACV sits at 22. KeyBanc’s 18 months is AE payback, a different clock. Here is which sample produced each number.
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2026 SaaS NRR Report: The Median Is 101%, Not 120%
Boards quote 120%. SaaS Capital’s 1,000-plus-company private file prints a 101% median. Switch to Aleph’s 230-company cut and the median is 102% — usage-based 108%, seat-based 98%. Here is which sample produced each number.
Marketing
2026 Website Cost Report: The Design Average Is $38,105. Most Projects Sit Under $10,000
Agencies still quote $5,000. Clutch’s 79,260-firm design file averages $38,105.39. Switch to development reviews and the mean is $66,499.09. Most reviewed projects still cost less than $10,000. Here is which sample produced each number.
Sales
2026 CRM Cost Report: HubSpot Starter Is $7 a Seat. Salesforce Enterprise Prints $175
Agencies still quote $50 a user. HubSpot Sales Hub Starter is $7 a seat on annual billing. Salesforce Sales Cloud Enterprise prints $175. HubSpot Professional sits at $90 plus a required $1,500 onboarding fee. Here is which SKU produced each number.
Marketing
2026 SEO Cost Report: The Average Is $3,199 a Month. Freelancers Sit at $1,348
Agencies still quote $500 a month. Clutch’s 65,550-firm review file averages $3,199.19. Switch to Ahrefs’ 439-provider poll and the blended average is $2,917 — agencies print $3,209, freelancers $1,348. Here is which sample produced each number.
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Hiring Statistics 2026: Complete Data Report
In this report: 2026 hiring statistics on job openings, cost per hire, time to fill, AI adoption, and salary benchmarks.
Marketing
2026 Email Open Rate Report: The Median Is 43.46%. Software Sits at 39.31%
Agencies still quote 20 to 25 percent. MailerLite’s 3.6-million-campaign median is 43.46%. Switch the industry to software and the same dataset prints 39.31%. Mailchimp’s unique-open file sits at 35.63% — and a second Mailchimp page still prints 21.33%. Here is which sample produced each number.
Marketing
2026 B2B Landing Page Conversion Report: The Median Is 6.6%. SaaS Sits at 3.8%
Agencies still quote 2 to 3 percent. Unbounce’s dedicated-page median is 6.6%. Switch the industry to SaaS and the same dataset prints 3.8%. WordStream’s US search sample converts at 8.18%. Here is which sample produced each number.
Marketing
2026 Facebook Ads CPC Report: The Traffic Median Is $0.70. Lead Clicks Sit at $1.92
Agencies still quote under a dollar. WordStream’s traffic median is $0.70. Switch the objective to leads and the same auction prints $1.92. Databox’s live Facebook median is $0.40. Here is which sample produced each number.
Marketing
2026 Google Ads CPC Report: The Search Median Is $5.42. Mixed Accounts Sit at $1.53
Agencies still quote $2 to $4. WordStream’s 2026 US search sample prints $5.42. Databox’s live Google Ads median is $1.53. Business Services sits at $5.87 CPC and $93.69 CPL. Here is which sample produced each number.
Sales
2026 B2B Cold Email Reply Rate Report: The Average Is 3.7%, Not 10%
Agencies quote 10%. Instantly's 2025 platform average is 3.43%. Saleshandy's H1 2026 sample is 3.7% on 53.1 million emails. Belkins' unique-reply / total-send cut is 0.45%. Here is which sample produced each number.
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2026 SaaS Gross Margin Report: The Median Is 80% on Software, Not 75%
The median private B2B SaaS software gross margin is 80%. Boards quote 75%. Blended total-revenue margin is 76%; usage-only sits at 62%. AI has not dented the median yet.
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2026 SaaS ARR per Employee Report: The Median Is $193,000, Not $500,000
The median private B2B SaaS ARR per employee is $193,000. Boards quote $500,000. SaaS Capital's broader survey sits at $141,125. Here is which sample produced each number.
Sales
2026 B2B AE Cost Report: The Median OTE Is $200,000. Only 48% Hit Quota
The median B2B account executive OTE is $200,000. Only 48% of reps hit quota. Here is which sample produced each number, and what one seat actually costs.
Sales
2026 SaaS Magic Number Report: The Median Is 1.37, Not 0.75
The median private B2B SaaS Magic Number is 1.37. Boards quote 0.75. Here is which sample produced each number.
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2026 SaaS Rule of 40 Report: The Median Is 25%, Not 40%
The median private B2B SaaS Rule of 40 is 25%. Boards quote 40. Here is which sample produced each number.
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2026 SaaS Churn Rate Report: Logo vs Revenue, Gross vs Net
Private B2B SaaS loses 16% of logos a year. Recurly's 3% SaaS median is a different sample. Here is which churn number to use.
Marketing
2026 SaaS Marketing Budget Report: How Much to Spend as a Percent of Revenue
The median B2B SaaS company spends 8% of ARR on marketing. Here is what that number hides, and how to set yours.